Your brand shouldn’t feel like something separate from you
I’m Imene a designer who loves looking at brands from a holistic perspective.
Currently exploring ways to build brands that bring harmony to your life, not just success to your business.
HERBOLOGY
Health Conscious Restaurant
Visual Identity &
Packaging
Herbology is a food venture based in Doha, Qatar catering to health-conscious
Qataris that would like no-nonsense accessible nutritious meals.
I worked as the lead designer at Yakhadijah studio and we developed a visual
identity for a health conscious restaurant .
Collaborators
Ya Khadijah Studio
Noor Qaba, Illustrator
SISTERS WHO LAUNCH
Transforming
potential into purposeful legacy
Creative Brand Strategy
Visual Identity
Sisters Who Launch cultivates a global sisterhood enriched by holistic faith-centered wisdom, enabling Muslim women to transform potential into purposeful legacy.
Unlike other programs, we provide an unique blend of spiritual depth and practical wisdom through authentic approaches, brilliantly crafted tools, faith-centered principles, tailored mentorship, and supportive community—creating a transformative accessible platform where Muslim women can flourish and grow in ways true to their identity.
Ideal Collaborators
Holistic thinkers
Entrepreneurs who refuse to separate their business identity from their personal values
Presence-focused founders
Business owners who want to build success without sacrificing connection to family and community
Purpose-driven souls
People building businesses that serve a purpose beyond profit alone
How a Holistic Approach to Brand Building Can Transform Your Journey
Many founders find themselves caught in a painful cycle—pouring their heart and soul into building a brand, only to discover it’s pulling them away from what truly matters. Does this sound familiar?
- Disconnected from the brand.
- Overwhelmed and out of touch.
- Pulled across too many priorities
- Sacrificing what truly matters: Family, community and spiritual being.
There’s a more harmonious path forward.
My approach begins with curiosity about you—not just your business goals, but your complete aspirations:
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Foundation: Together, we’ll connect with your deeper purpose, uncovering what truly matters
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Essence: We’ll explore your core values that will anchor your brand in authenticity
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Alignment: I’ll help you develop a strategy that emerges from who you truly are
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Identity: We’ll create visual expressions that reflect your values and connect with your audience
Answers to Your Questions
What makes holistic brand design different from regular brand design?
Holistic brand design begins with understanding your complete being—including spiritual values and life priorities—ensuring your brand supports rather than competes with what matters most to you.
Is this approach limited to entrepreneurs with particular cultural or faith values?"
My apprach is grounded in principles like unity, drawing from the Islamic concept of ‘Tawhid,’ which recognizes the interconnectedness of all aspects of life. Though rooted in this tradition, the benefits of a holistic brand that supports your complete life will resonate with many conscious entrepreneurs regardless of their spiritual background.
How long does the holistic brand design process take?
Unlike rushed branding processes, I embrace a deliberate pace that honors reflection and authenticity. Typically, the complete process could take between 10-12 weeks depending on the project scope, allowing time for genuine discovery and thoughtful integration.
Will I still get high-quality visual design?
Holistic brand design begins with understanding your complete being—including spiritual values and life priorities—ensuring your brand supports rather than competes with what matters most to you.
How do I know if we're a good fit to work together?
The best way to determine fit is through an initial conversation. I work most successfully with founders who genuinely value alignment between their spiritual life, family priorities, and business goals—and who are willing to engage in meaningful reflection about these connections.
Do you only create visual brand identities or do you help with strategy too?
My holistic approach addresses both the strategic foundation and visual expression of your brand. We begin with clarity about your values and priorities, develop a strategic framework, and then create a visual identity system that authentically expresses this foundation.
I’m Imene, a Holistic Brand Identity Designer who helps conscious business owners and Muslim entrepreneurs create brands identities that honor the complete person behind the business.
Guided by principles of unity and spiritual awareness, my approach moves at a deliberate pace ensuring your brand becomes an authentic extension of who you are, enabling greater presence in what matters most.
Let's Work Together!
Ready to create a brand that becomes a natural extension of your being
LOCATION
Tunisia
design@imenebenyoussef.com
LET’S CONNECT
This Page is Part of SWLC Practitioners Network
Where Every Sister Grows Boldly & Glows Brighter
It is designed to spotlight and support each practitioner’s unique journey, while remaining rooted in the shared values of purpose, growth, and impact.
Powered by Sisters Who Launch (SWL) — a global initiative created to support faith-driven women in launching purposeful initiatives with clarity, confidence, and community. Mentored & Coached by Henny Irniawan, SWL is more than a movement — it is a sisterhood committed to activating potential and building a legacy.
“Inshaa Alloh, I carry the soul of SWL to ensure every sister who launches is not just growing, but glowing — with faith, alignment, and impact.”
✨ You are here for a reason. It is where Your Potential meets Faith, Strategy meets Soul, & Growth becomes Whole…